‘Guesstimating’ a fixed price, or going through auctions are both inefficient and cumbersome. A better solution exists: it’s called ‘Revenue Management’ and it dramatically changed the business of airlines, hotels or retailers. VALU VALU allows small businesses and even classifieds users to benefit from dynamic pricing science as if they were multi-billion dollar corporations. Buyers get better value and a smoother experience. Sellers systematically increase revenue while simplifying the sales process.